Job Summary
The international consumer goods company is looking for an experienced SFP Brand and Portfolio Executive who plays a role of an key contributor of Aligned Brand roll-out, market portfolio initiatives and activities that enhance brand equity, awareness, consideration, and intent to buy SFP products.
This role contributes to omnichannel brand strategy development and execution, driving initiatives that strengthen the brand, optimize the portfolio, and guide consumers from awareness to loyalty.
Roles & Responsibilities
1.Strategic Brand Management
Strengthen brand equity, awareness, consideration, and purchase intent by adapting global brand guidelines to the local market.
Contribute to omnichannel toolboxes, messaging, and content aligned with global strategies.
Foster creativity and consumer-centricity across the Commercial organization to build emotional connection with consumers.
2.360 Brand Building (Multicategory)
Deploy marketing assets and communications across retail, events, digital, social media, and CRM to ensure a consistent brand experience.
Maintain the communication calendar and integrate CRM data for targeted messaging and coordinated activation.
Support the commercial deployment plan and ensure alignment with Digital, Acquisition, and Retention teams.
Lead market-specific content creation and channel collaboration.
Contribute to KPI setting, brand performance studies, and campaign measurement.
3.Market Portfolio Strategy
Execute the market portfolio strategy and identify opportunities for local campaigns aligned with global identity and market trends.
4.Operational Execution & Performance Tracking
Deliver brand campaigns, seasonal activations, and engagement initiatives across all channels.
Oversee production and procurement of communication materials and rewards.
Ensure excellence in execution across the Market Marketing Team.
Use CRM tools for targeted communications and analyze brand and engagement metrics to optimize performance.
5.Events & Consumer Engagement
Manage local event toolboxes and organize brand-aligned events to maximize consumer reach.
6.Social Media & Content Coordination
Oversee the social media communication calendar and provide content to the Digital team for publishing.
7.Team Leadership
Lead the Market Marketing Team, overseeing daily operations, project timelines, resource coordination, and performance management.
Ensure clear communication and alignment across teams and partners.
8. External Partnerships
Build strong relationships with agencies, suppliers, collaborators, and KOLs.
9. Sustainability Integration
Embed sustainability into brand and product initiatives in line with global and local priorities.
10. Budget Management
Optimize budgets, ensure cost efficiencies, and track ROI of marketing activities.
The international consumer goods company is looking for an experienced SFP Brand and Portfolio Executive who plays a role of an key contributor of Aligned Brand roll-out, market portfolio initiatives and activities that enhance brand equity, awareness, consideration, and intent to buy SFP products.
This role contributes to omnichannel brand strategy development and execution, driving initiatives that strengthen the brand, optimize the portfolio, and guide consumers from awareness to loyalty.
Roles & Responsibilities
1.Strategic Brand Management
Strengthen brand equity, awareness, consideration, and purchase intent by adapting global brand guidelines to the local market.
Contribute to omnichannel toolboxes, messaging, and content aligned with global strategies.
Foster creativity and consumer-centricity across the Commercial organization to build emotional connection with consumers.
2.360 Brand Building (Multicategory)
Deploy marketing assets and communications across retail, events, digital, social media, and CRM to ensure a consistent brand experience.
Maintain the communication calendar and integrate CRM data for targeted messaging and coordinated activation.
Support the commercial deployment plan and ensure alignment with Digital, Acquisition, and Retention teams.
Lead market-specific content creation and channel collaboration.
Contribute to KPI setting, brand performance studies, and campaign measurement.
3.Market Portfolio Strategy
Execute the market portfolio strategy and identify opportunities for local campaigns aligned with global identity and market trends.
4.Operational Execution & Performance Tracking
Deliver brand campaigns, seasonal activations, and engagement initiatives across all channels.
Oversee production and procurement of communication materials and rewards.
Ensure excellence in execution across the Market Marketing Team.
Use CRM tools for targeted communications and analyze brand and engagement metrics to optimize performance.
5.Events & Consumer Engagement
Manage local event toolboxes and organize brand-aligned events to maximize consumer reach.
6.Social Media & Content Coordination
Oversee the social media communication calendar and provide content to the Digital team for publishing.
7.Team Leadership
Lead the Market Marketing Team, overseeing daily operations, project timelines, resource coordination, and performance management.
Ensure clear communication and alignment across teams and partners.
8. External Partnerships
Build strong relationships with agencies, suppliers, collaborators, and KOLs.
9. Sustainability Integration
Embed sustainability into brand and product initiatives in line with global and local priorities.
10. Budget Management
Optimize budgets, ensure cost efficiencies, and track ROI of marketing activities.
Job Description
Requirements:
Key KPIs
Brand: Awareness growth, meaningful/different index improvement, intent-to-buy uplift.
360 Execution: Consistent asset deployment, engagement rates, amplification in restricted environments.
Portfolio: Market share growth, LAU lifetime value, new SKU performance.
Budget: ROI of marketing activities, budget optimization.
Requirements / Qualifications
Demonstrated ability to lead strategic initiatives and manage complex projects across multiple channels.
Proficient in designing consumer engagement strategies that enhance awareness and drive acquisition, tailored to market consumer behaviors.
Strong collaboration skills, with the ability to work effectively across different organizational functions and with external partners, ensuring a unified approach.
Excellent analytical abilities to assess program performance, making data-driven decisions to optimize strategies.
Ability to innovate and adapt in a dynamic market environment, continuously seeking new and effective ways to engage and acquire consumers reflecting the current global trends.
Expertise in customizing global strategies to fit local market dynamics, regulatory environments, and cultural nuances.
Bachelor's degree in Marketing, Business, or a related field.
Extensive experience in brand management.
Proven track record in brand marketing, portfolio management, and enhancing consumer engagement through comprehensive programs.
Brand: Awareness growth, meaningful/different index improvement, intent-to-buy uplift.
360 Execution: Consistent asset deployment, engagement rates, amplification in restricted environments.
Portfolio: Market share growth, LAU lifetime value, new SKU performance.
Budget: ROI of marketing activities, budget optimization.
Requirements / Qualifications
Demonstrated ability to lead strategic initiatives and manage complex projects across multiple channels.
Proficient in designing consumer engagement strategies that enhance awareness and drive acquisition, tailored to market consumer behaviors.
Strong collaboration skills, with the ability to work effectively across different organizational functions and with external partners, ensuring a unified approach.
Excellent analytical abilities to assess program performance, making data-driven decisions to optimize strategies.
Ability to innovate and adapt in a dynamic market environment, continuously seeking new and effective ways to engage and acquire consumers reflecting the current global trends.
Expertise in customizing global strategies to fit local market dynamics, regulatory environments, and cultural nuances.
Bachelor's degree in Marketing, Business, or a related field.
Extensive experience in brand management.
Proven track record in brand marketing, portfolio management, and enhancing consumer engagement through comprehensive programs.
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