Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
Develop Consumer promotions in collaboration with Commercial and Operational team and support Market executions
Create and maintain trade calendar of activities working with both the Commercial, Operational & Marketing team
Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
To implement and track Trade Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
Carry out specific Trade Marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity
Work closely with the commercial, operational & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
Report sales needs and field intelligence to commercial / marketing teams
Analyze brand sell through results by channel and make recommendations to increase results
Manage budget and ROI for their specific Trade Marketing activities
Responsible for aligning Marketing, Commercial and Operations in the development and execution of the annual Trade plan, ensuring delivering against the business objectives on a quarterly basis.
Manage the execution and pre/post analysis of promotions and develop best practice recommendations that improve trade investment effectiveness.
Provide leadership to the business planning and strategic planning process
Marshall cross functional resources to drive profitable business results.
Ensure consistency across overall brand strategies.
Frequent communication with teams to support data collection, issue resolution and requests.
Responsibilities include administrative and execution tasks; other duties may be assigned.
Demonstrated strong communications skills to champion both strategic goals and delivery of short-term financial goals.
Assist in the management of the product pricing strategy and trade marketing investments in order to support growth. Balance profit, volume, and share objectives in order to deliver long term growth.
Facilitate collaboration between Marketing, Commercial and Operations to ensure the delivery of annual company budget objectives.
Responsible for working with Commercial, Operations, Supply Chain, and Executive Leadership to ensure product delivery and appropriate sales incentives.
Responsible to monitor competitive and marketplace feedback, competitive reports, merchandising reports, local market economic factors, trade changes and trends and development of strategy.
Development, communication, and tracking of target share and volume goals for each critical segment
Creativity is one of the most essential skills for a trade marketing manager since they are responsible for designing and implementing an organization's trade marketing strategy. Trade marketing managers should have strong project management abilities in order to effectively oversee an organization's strategy, including creating marketing materials and events. Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, and representing an organization at trade events. Trade marketing managers will need strong analytical abilities in order to analyze customers' purchasing habits and desires and develop effective ways for an organization to engage with them.
Relevant industry experience
Five to ten years’ proven channel marketing experience
Expertise in marketing program development for retail outlets
Showroom, trade marketing, or tiered distribution experience
Proven project management skills
Strong analytical skills, with a proven track record of recommending and implementing business opportunities based on synthesizing data / consumer insights.
In-depth understanding of trade marketing/retail/sales to have a positive commercial impact
Self-starter who takes the initiative. Strong results orientation required.
Adept multi-tasker who can manage multiple projects at once.
Proficient at establishing relationships with cross-functional peers.
Flexibility, ability to work under tight timelines.
Strong attention to detail.
Excellent communication skills (oral and written).
Strong experience in synthesizing and analyzing data from a variety of disparate sources in order to form a clear picture of retail landscape and to assess ROI of programs
Individuals will need a bachelor's degree in marketing, business, or sales to work as a trade marketing manager.
Languages: Azerbaijani, English
Other: Driven license and own transportation are required
HRC is one of the leading providers of Recruitment and Human Resource Services in Azerbaijan. Operating since 1999, HRC has been built up on its core values of professionalism, efficiency and honesty.
With extensive experience in Recruitment and Human Resource Management, our expertise is available to assist you in reaching your goals.
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